"This is not to say that product placement is nefarious by definition; "Cast Away's" second-most visible brand is a Wilson volleyball which washes ashore and becomes Hanks' constant companion on the island. Wilson provided the production with sixty volleyballs, but was given no clues as to what use they'd be put to. As it turns out, the placement is witty and winning; Hanks dubs the ball "Wilson," gives it a bloody handprint for a face, and sticks some straw in its crown; a rather neutral endorsement, if such a thing is possible. But Wilson's "Business Manager of Volleyballs" (the title deserves a screenplay of its own!) wasn't particularly worried; "I'm not sure how you portray a volleyball badly," he says."True.
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