brainsluice | weblog

Maori take on hi-tech Lego toys: Look, a big company that actually listened to the little guy! It appears that Lego were using Maori phrases at random for characters and places in one of their games (Te Reo Maori, the Maori language, is regarded as a taonga or treasure). Someone brought it to their attention, Lego flew a rep to New Zealand to discuss the issue and eventually agreed to change the words in future versions of the game, and to develop a code of conduct for using the terms of indigenous peoples in toys. Kudos to Lego!
‹ 26.10.01 / 0 comment(s) ›

Comments

Feel free to leave a few words about this post. Pithy, on-point comments will earn you 100 frequent surfer miles and a place in the afterlife ...