"There, they trade with the fierce All Black tribes - that live in the hill country - for raw ingredients and ship them down the Shotover in traditional America's Cup yachts to the 42 Below factory. Then, using only stainless steel distilleries carved from ancient kauri trees, they create the world's smoothest vodka which they give to the white man in exchange for blankets, muskets ... and hobbits.
"And as the day turns to night, the tribes come together, drink large amounts of 42 Below, carve plastic tikis for Air New Zealand, and tell the traditional Maori joke, which goes like this: Knock knock / Who's there? / Statue / Statue who? / Statue bro?
"42 Below vodka - made right here in Sydney, New Zealand, by Russell Crowe."
[Radio spot for 42 Below vodka]
‹ 14.8.03
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